PRA Psychology has been dedicated to improving the health and wellbeing of people on the Gold Coast since 1995. They specialise in helping people of all ages improve their lives, achieve their goals and reach their potential. The company identified that it needed to refresh their branding, retire their tired, outdated look and head in a more modern direction — yet remain neutral in its appeal. To achieve this we collaborated through a series of discussions and concept development stages. Understanding the client, being sensitive to their services and core business needs was essential to solving this brief.